![]() In his popular book The Rise of the Creative Class, which just appeared in paperback after going through multiple hardcover editions, Florida argues that cities that attract gays, bohemians, and ethnic minorities are the new economic powerhouses because they are also the places where creative workers-the kind who start and staff innovative, fast-growing companies-want to live. ![]() All of these cities have been inspired by the theories of Richard Florida, a Carnegie Mellon professor whose notion that cities must become trendy, happening places in order to compete in the twenty-first-century economy is sweeping urban America. If you think these efforts represent some fringe of economic development, think again. Meanwhile, a Memphis economic-development group is pressing that city to hold “celebrations of diversity” to attract more gays and minorities, in order-in their view-to bolster the local economy. In Pittsburgh, another place that fears it lacks appeal among talented young people, officials want to build bike paths and outdoor hiking trails to make the city a magnet for creative workers. ![]() Providence, Rhode Island, is so worried that it doesn’t appeal to hip, young technology workers that local economic-development officials are urging a campaign to make the city the nation’s capital of independent rock music.
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